Also known as proximity marketing, messages are transmitted through a data
transferring system more commonly known now as Bluetooth. Initially created to
be used to transmit your cell phone calls to your wireless headset, the
technology can now be used to reach a targeted audience through ads that are
created with video, text and sound enhancement. It does not require the
internet, and is a separate data transferring system that is completely free
for the receiver and sender of content.
The ads are permission based, unlike TV and radio, and provides an attractive
opportunity to advertisers because of the popularity of the Bluetooth system
with the under 30 demographic. Young people are hard to reach as they spend
less time watching TV or reading newspapers and magazines in today's digital
world. With the ability to share these files with friends at any location once
it is saved in their phone – it provides the opportunity for one ad receiver to
create many more viewers.
Here's how it works…
When an ad transmitted detects someone has a cell phone with the Bluetooth
function turned on (typically within 100 yards of the transmitter) it sends out
a message offering the promotional clip. The transmitters are about the same
size as a wireless modem. Receivers of the message can accept or decline the
ad. Advertisers are encouraged to give away prizes and/or discounts to boost
the interest of the ad content. If a cell phone user accepts the ad, they are
then able to view a short 15 –20 second video that provides an opportunity to
receive information, a discount or a free item. They are asked to save the
message to show to the particular vendor or shown a web address to download the
coupon.
What Exactly is a 3GP file?
3G stands for third generation, a generic wireless industry term for high-speed
mobile data delivery over cellular networks.
3G networks allow users to send and receive bandwidth-intensive information
such as video, video conferencing, high quality audio and web data on-demand,
virtually anytime and anyplace.3GP is a multimedia container format defined by
3GPP for use on 3G mobile phones. It is a simplified version of MPEG-4 Part 14
(MP4). 3GP files have the filename extension .3gp (GSM Based Phones) or .3g2
(CDMA Based Phones).
3GP stores video streams as MPEG-4 or H.263, and audio streams as AMR-NB or
AAC-LC formats. 3GP files are always big-endian. 3GP also describes image sizes
and bandwidth, so content is correctly sized for mobile display screens.
3GP files are viewable on a PC using 3GP Player, QuickTime, RealPlayer,
MPlayer, VLC Player, Total Video Player, The KMPlayer.
3GPP, 3GPP2 are the new worldwide standard for the creation, delivery and
playback of multimedia over 3rd generation, high-speed wireless networks.
Defined by the 3rd Generation Partnership Project and 3rd Generation
Partnership Project 2 respectively, these standards seek to provide uniform
delivery of rich multimedia over newly evolved, broadband mobile networks (3rd
generation networks) to the latest multimedia-enabled wireless devices.
