Social Media Terminology -
Technology, social interaction and the construction of words and pictures.
Online communications in which individuals shift fluidly and flexibly between
the role of audience and author. They use social software that enables anyone
without knowledge of coding, to post, comment on, share and form communities
around shared interests.
However you define it, studies now show that audiences have shifted their
attention to a more social forum, and they are taking control on how and where
they access content.
Consumers are now enjoying a more interactive experience when searching or
sharing anything online. The social aspect that is currently on the upswing,
must now be acknowledged and embraced by advertisers. It is currently forming
much of the ad spending for 2009. Television and print are not necessarily
the most effective way to reach buyers, particularly young ones. Over 100
million unique impressions are delivered on networks such as My Space, Facebook
and YouTube each month. Over 20,000 of these social applications exist on
Facebook alone.
With Bluetooth technology, we can target that "hard to reach" demographic - the
young generation under 30, we can then entertain them, through fabulous video
and sound content, and then we can almost be certain your file will be shared
among many more of the same demographic. This phenomenon is called
“microsharing” and it refers to the act of individuals sharing pieces of
content with others in a group who have similar interests or needs. Because
cell phones are carried with you, it is very convenient to share files
immediately as they are experienced.
Empowering consumers to have a choice, engaging them with the unexpected, and
providing content of interest, can have a powerful effect on marketing &
branding your business.
